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Sadō Tea
Branding and visual identity for sadō tea. Inspired by the cherished Japanese tradition of "Sadō" (茶道) - the art of tea, the iced tea in cans encapsulates the essence of the tea ceremony, creating a moment of pure indulgence and appreciation. The tea ceremony employs a minimal number of utensils, each serving a specific purpose. From the tea scoop ("chashaku") to the tea bowl ("chawan") and the tea whisk ("chasen"), each item is revered for its simplicity and functionality. This approach is embodied by the minimalistic packaging design.